Anu Nylund is tourism and education professional who specializes in responsible business and regenerative tourism. Entrepreneurship and the conceptualization of new services go hand in hand with academic studies. Anu has more than 25 years of experience in diverse tasks in the tourism industry and development tasks in tourism education in Finland.

Anu founded Mood of Finland company in 2018 and now works as a full-time entrepreneur. Anu Nylund is a coach at the Business Finland/Visit Finland academy, where she mainly works as a coach for the national Sustainable travel Finland program. In addition to educational services, Mood of Finland company owned by Anu Nylund develops and conceptualizes mainly nature-based services, the most successful example of which is Love Forest Finland.