I founded my first business at the age of 23 and since then I have dedicated myself to applying creativity and strategy to entrepreneurial ventures. 

Initially, I started as a visual communication designer and later transitioned into strategic design consulting. 

I am a university professor, educator, and mentor for entrepreneurs, specializing in the areas of Innovation (business ideation and model development), Branding (brand strategy and identity), and User Experience (customer and user-centric design). 

With my sights set on the future, I am deeply engaged and passionate about everything I do, driven by a genuine interest in enhancing the lives of people, organizations, and the planet.